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Pink Filosofy approaches design and production through processes that use an increasing percentage of environmentally friendly materials and minimize waste. An example of this is its Be Conscious initiative, which seeks to raise awareness in every person who has contact with the brand of the importance of environmental sustainability as a lifestyle; from the garments that are acquired, their care, and ways to make them last over time. Tuned with the values of the brand, different initiatives and, collaborations of a social nature have been carried out in which there is a feeling that speaks from solidarity and empathy. Among these initiatives is the long-standing alliance with the Ellen Riegner de Casas Foundation, a foundation that for more than 18 years has supported low-income patients suffering from cancer. However, when one of the members recently experienced a breast cancer situation, it was decided that Pink Filosofy’s commitment should be even greater with all those women who face this challenging path. It is for this reason that a % of the sales of each collection is destined to support those brave women who live this reality.